Business Start-Up: Early Stages of an Art/Design Business

As I have slowly but diligently researched the things one must do when starting their own business, I have discovered that the best part about it is that there is room to mess up when starting small. The whole thing is such a learning process from using a contract with clients to figuring up pricing and trying to decide which products and services will sell best. Also, you must create a name for yourself and continue to market yourself daily. As an artist and designer, you have a chance to create your own niche among other artists. 

Creating a Business Plan: Another important aspect of starting a business is to have a Business Plan; to have something mapped out detailing your exact steps to how you will finance this venture whether it's bootstrapping (a common small business startup technique) or getting a small loan. This will also provide you with a step-by-step list that you can literally check off all the way until you reach your first sale. I learned the hard way that I should have created a business plan before taking on ANY clients. Learn from my mistakes, otherwise you may be bringing in business but feel lost in the process as if you are jumping from one thing to the next without a plan for growth. A well-built business plan is essential to establishing your vision and goals for the company.

Business plan example:

Marketing yourself: I have learned that you must market yourself continually; posting something new at least every few days through social media, print materials, word of mouth, etc. Also, I have been researching different strategies and incentives to bring in more business and gain a larger clientele such as a discounted referral system and giveaways. Another thing that is really important is to work on every project as if it is the only thing you have going on; to give it your all. If you give each project your best, you will gain a reputation for high quality work which leads to happy customers who then refer you to their friends, which leads to more business and repeatable clientele requests. Also, be sure to focus on how you can help others rather than having the mentality that you are just trying to make money. Even though this is one of the main reasons for starting up a business, you don't want your clients to feel like you are just trying to take their money rather than bring their vision for something to life. 

Communication: I have heard it said time and time again that artists and graphic designers are not good at communicating with their clients nor getting back with them in a timely manner. I believe this is one of the most important aspects of running a successful art/design business. Communicating successfully with your clients also puts you a grade above those who don't. 

Feel free to contact me with any Fine Art/Graphic Design requests! I would be happy to assist you in bringing to life your creative vision!

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Spring 2015 Senior Show Happenings

Research Statement 

For this exhibition, I decided to incorporate my love for good nutrition with my Graphic Design skills to formulate a series of informative posters on brain health, heart health, skin health, and muscle health. My hope is that these four pieces generate awareness to the public on how our eating habits affect our daily performance both mentally and physically. I’d also like to point out that is affects how we look which goes along with the saying, “You are what you eat.” Today, so many people go after supplements and energy drinks in hopes of sustaining their energy rather than reaching for the nutrients found in the fruits and vegetables. 

Graphic Design is all about problem solving in color and finding a way for the audience to connect with your message. A well thought out design has the power of changing what a person may have thought on a subject prior to viewing. That being said, I have always been drawn to well thought out, eye catching graphic design work also incorporates fine art. Since I also enjoy painting, I chose to incorporate a watercolor medium to create a more organic approach to the look and feel of each poster. Watercolors seem to have a certain clarity or transparency without being overbearing in composition. By using watercolors with a cohesive choice in typography, these posters display a clear representation of the message of fueling yourself to perform at your very best. It is obvious that several foods are good for multi purposes in this series which demonstrates how important these foods are to our overall health and wellness. It also shows repetition in design choices and placement. 

If you’ve ever had those days where your body feels like it is gradually crashing and you can’t do anything to boost your energy levels back up, you may have been deficient in certain vitamins or minerals. This series delivers a clear picture to the audience on what and how they could change their daily eating habits to better their general health and wellness. I have included a magnet that explains in more detail these four health areas and the way you could improve your diet. Feel free to take one as you walk by. The importance of fueling ourselves mentally and physically exceeds our desire for junk food and far outweighs the benefits later in life. 

Thanks for reading!