Hello,

I am a Senior UX Research professional specializing in qualitative, user-centered research that shapes product strategy, informs design decisions, and drives measurable business impact. With 8 years of experience across industries including banking, SaaS, and B2B/B2C e-commerce, I’ve led studies grounded in usability testing, in-depth user and stakeholder interviews, heuristic evaluations, survey design, behavioral analytics, and data synthesis.

My approach emphasizes strategic research planning and establishing scalable, qualitative research practices that align with both user needs and business goals. I collaborate closely with cross-functional partners including product, design, and engineering to enhance usability, accessibility, and customer satisfaction. I am passionate about championing user needs, driving research strategy, and communicating executive-level insights through compelling storytelling, user narratives, and actionable recommendations.

I believe impactful research starts with stakeholder alignment and thrives on collaboration. My goal is to lead research efforts that not only surface deep user insights but also influence product strategy and empower confident, evidence-based decisions.