My Experience

Sr. UX Researcher & Designer | 615.406.8770 | jcdesignco15@gmail.com | Located in TN, USA | LinkedIn

Education: Bachelor of Arts, Jacksonville State University

Product Designer/UX Researcher, Ministry Brands | January 2025 - Present

Conducted strategic internal research to align cross-functional stakeholder expectations and identify operational improvements in support of scalable e-commerce implementation.
Uncovered sales team perceptions of media product value through internal research, identifying opportunities to improve training, marketing, and product-market fit.
Launched in-app self-service subscription features, improving customer experience and aligning with backend commerce system rollout.
Led competitive analysis of free trial flows, recommending UX and data collection improvements to reduce friction and align with industry best practices.
Translated research insights into process improvements and e-commerce enhancements aligned with business goals.
Led usability testing, in-depth interviews, and mixed-method research to validate and refine product concepts in collaboration with stakeholders.

Sr. UX Researcher, Sealed Air | April 2022 - December 2024

Led user research for a B2B e-commerce platform, turning complex business and user needs into data-driven insights and recommendations, presenting findings to executives to influence key decisions.
Led a mixed-method study combining UX audit, best practices analysis, user interviews, and a CX survey to reveal friction in purchasing, with 38% struggling navigating through the product, and highlighted the need for better support and proactive communication during order delays.
Led a mixed-method study with 30 regional sales team members, combining surveys and focus groups to identify critical legacy features used daily. Ensured these were carried over to the new e-commerce platform to maintain efficiency and success. Findings showed 47% daily usage and 84% time savings, directly shaping the product roadmap.
Conducted a thorough heuristic evaluation with the UX team using Jakob Nielsen’s 10 Usability Heuristics, uncovering key usability gaps that guided impactful product improvements.

UX Consultant (Team Lead), Hexagon PPM | August 2021 - April 2022

Promoted from Senior UX Designer to Team Lead, demonstrating strong leadership potential and performance.
Managed and mentored junior UX designers, guiding the selection and application of effective user research methodologies to inform design decisions.
Leveraged cross-functional expertise to propose holistic, user-centered design solutions.
Contributed hands-on to interaction design, research, requirements gathering, usability testing, and user task analysis.
Acted as a user advocate and liaison between design and development teams to ensure alignment.
Produced and presented research reports that informed product and design strategy.
Applied deep UX knowledge and independent judgment to creatively solve complex challenges.

Sr. UX Designer, Hexagon PPM | December 2020 - August 2021

Conducted user interviews, usability testing, and contextual inquiries to uncover insights that shaped CADWorx design decisions.
Modernized the CADWorx product by leading UX improvements that enhanced usability, streamlined workflows, and aligned the interface with modern standards.
Led discovery and UX efforts for a new analysis tool, mentoring a junior designer through early design exploration and stakeholder alignment.
Ran a user research study on CAD toolbar icons to assess recognizability without text and alignment with industry best practices.
Collected direct user feedback in Smart3D customer workshops and shared key findings with stakeholders to support alignment and prioritization.

Product Designer II/UX Researcher, Ministry Brands | March 2019 - December 2020

Led design and research initiatives to deliver user-centered features, including integrated mass texting and enhanced email tools, reducing customer reliance on third-party apps and increasing product value.
Conducted a competitive analysis of mass texting tools, identifying key features and pricing to guide product strategy; validated design decisions through iterative usability testing with customers.
Revamped the email feature based on existing customer feedback, click tracking analysis, information architecture review, and usability testing, streamlining workflows and enhancing usability.
Led a comprehensive research study on the legacy reporting library, combining audits, surveys, interviews, and IA reviews to surface key user needs, informing improvements for both the existing system and future reporting library design.
Developed critical UX deliverables including wireframes, user flows, prototypes, and responsive designs to align stakeholders and communicate clear, user-focused solutions.

UX Designer, BBVA in the USA | November 2017 - March 2019

Partnered with the UX Research Lead to conduct user interviews and in-lab usability testing for key digital initiatives, including online and mobile bill pay, helping inform design decisions based on real user feedback.
Collaborated with product owners, UX designers, developers, and QA to refine user stories and ensure solutions followed UX best practices, were technically feasible, and addressed both business goals and user needs.
Contributed to the design and successful launch of credit and debit card images with status indicators in online and mobile banking, enhancing customer transparency and engagement.
Worked cross-functionally to align design, research, and delivery efforts, improving collaboration between product, UX, engineering, and QA teams.
Completed professional training in Design Thinking, Agile & Scrum Methodology, and Behavioral Economics to strengthen cross-functional collaboration and user-centered design practices.

Graphic Designer, Graham & Company | July 2015 - November 2017

Led the website redesign, applying user research and UX best practices to improve layout, usability, and component design.
Managed all graphic design needs for Graham & Company and its affiliate, Graham Commercial Properties.
Designed a range of customized deliverables—including annual reports, presentations, maps, infographics, and marketing materials—for both print and digital use.
Led the production of annual reports, collaborating with key stakeholders to compile content and oversee design and print processes.

Graphic Designer, Elbit Systems of America | May 2014 - April 2015

Worked alongside business development under the leadership of the lead graphic designer in the creation of new marketing materials such as: brochures, flyers, folders, banners, posters, marketing booklets, PowerPoint presentations, web wire frames, and the company Christmas card.
Upon completion of my Graphic Design Co-op with Elbit Systems of America, they signed me on as a contract graphic designer where I worked on site upon request from April - November 2015.