Using Sales Feedback to Surface Value in a Legacy Platform

Packaging E-Commerce Platform | Sr. UX Researcher

Tools Used: Microsoft Forms | FullStory | Microsoft Teams

Overview

We…

Research Methods

  • Focus Groups

  • User Survey

Impact at a Glance

The study highlighted …


Team Hypotheses

Before research, we hypothesized the following about user interactions within the newly updated document library:

  • TBD


Internal Sales Survey

Total Responses: TBD | Region(s) Represented: NAM & EMEA, & APAC | Audience: Sales Partners

Survey Methodology

I collected initial


Internal User Feedback Summary

  1. TBD

  2. TBD


Focus Groups

Tool Used: TBD | TBD

  • TBD


Finding | Customer Expectations

Below is

Recommendations for TBD

Based on

Prioritized Recommendations

  • TBD